Ferrari and Samsung’s Harman join on road car and Formula One cabin experiences

Formula One

At CES 2023, Harman, a subsidiary of Samsung Electronics, unveiled a collection of in-car technologies under the Ready brand. Additionally, Harman Automotive confirmed that Ferrari, an Italian manufacturer of supercars, is its most recent Ready Upgrade technology partner.

The Ready Upgrade hardware and software in-cabin experiences will be made available to Ferrari’s vehicle lineup as a result of Harman’s new multifaceted partnership with the Italian manufacturer. Customers of Ferrari will be able to update and personalize services and features at any time with Ready Upgrade, similar to a smartphone.

It is challenging for automobile manufacturers to keep up with the most recent changes and security features as automobiles become smarter and more intertwined with mobile technologies. The innovative Harmann Ready Upgrade software and hardware suite makes it possible to update the in-car interface frequently and effectively. It aims to shorten car manufacturers’ development cycles and extend vehicle life spans.

Harman joins Ferrari as an exclusive partner at the Formula One racetrack

Harman announced that it is now the In-Cabin Experience Team partner for Scuderia Ferrari, in addition to making upgradeable in-car experiences possible for Ferrari’s road vehicles.

Harman will be the select In-Lodge Experience accomplice for Ferrari’s Recipe 1 group starting with the 2023 season. However, there has been no discussion of the scope of this partnership between the two businesses. Scuderia Ferrari’s In-Cabin Experience Team’s use of Harman Automotive’s technologies for the 2023 Formula 1 season is unknown, as is the company’s sponsorship status.

Despite this, this partnership is significant for Samsung’s Harman, and Ferrari CEO Benedetto Vigna stated that “our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation.”

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