Samsung Electronics returned to the organic light-emitting diode (OLED) television market after 10 years, despite the global economic downturn that had a significant impact on the television market. As a result, the OLED TV market has emerged as a new battlefield in the larger premium TV market.
On March 9, Samsung Electronics will launch the Neo QLED 8K and Neo QLED TV in Korea alongside an OLED television equipped with a Quantum Dot (QD)-OLED panel, according to industry sources.
The first OLED TV that Samsung Electronics has launched in the Korean television market in ten years. The global media conglomerate, which had previously introduced OLED televisions in 2013, concluded that OLED televisions lacked profitability, yields, and technology and instead focused on LCDs. However, it is said to have altered its strategy due to improvements in display technology and the rise of OLED televisions in the premium TV market.
OLED TV market
LG Electronics owns close to 60% of the highly profitable OLED TV market, even though Samsung Electronics dominates the global TV market. Omdia, a market research organization, estimates that there will be 6.5 million OLED TVs shipped worldwide in 2022. Of these, 3.824 million were LG OLED TVs, claiming the No. 1 position for ten years in a row.
An insider in the industry predicted, “Since OLED TVs account for half of the premium TV market of TVs costing US$1,500 or more, it is unavoidable for Samsung to enter the OLED TV market.” In the future, Samsung and LG will face a lot of competition in the OLED TV market.
Samsung and LG have been engaged in a nerve-wracking conflict. At a media event hosted by LG Electronics’ German subsidiary on February 28 (local time), a foreign media outlet stated that Samsung Electronics’ QD-OLED TVs were susceptible to burn-in, citing the findings of a product review conducted by an IT media outlet based in the United States.
According to some insiders in the television industry, a direct comparison of Samsung and LG OLED televisions is somewhat unreasonable due to the differences in OLED television specifications and usage environments. LG’s OLED displays use a color filter on top of a vertical stack of red, green, and blue (RGB) elements to create color and white. Samsung’s QD-OLED displays, on the other hand, use blue elements as a light source and inorganic quantum dots as a color filter.
