Many biggest Android makers are pushing to sell more than just a smartphone. Since they dealt with a variety of product ranges, that include headphones, a laptop, a smartwatch, and a tablet. These products have the same design, build quality, and branding in order to sync with mobile devices.
The strategy is much more common in household names such as Samsung and OnePlus or forthcoming brands like Realme and Nothing. Here in this article, we going to discuss why every Android maker tends to build their own ecosystem.
1. To Create a Seamless User Experience Across Products
The first and foremost reason Apple’s ecosystem is quite attractive, and is the seamless integration between devices and services. For beginners, sharing files between different Apple gadgets is simple, credit goes to its AirDrop.
With its seamless integration between the devices. It makes things effortlessly possible, you can share content from one Apple device to another. It enables you to use an iPhone as a webcam for Mac. Or copy content on one device and paste it on another. And immediately pick up where you left off while switching from one device to another, and more.
With Android’s splintered nature in mind, making such a harmonious integration without building an ecosystem is difficult. Thus in the interest of Android companies, in order to take the initiative and achieve the same by making an ecosystem of products that work together hassle-free.
2. To Encourage Customer Loyalty
Another reason is to help encourage customer loyalty through lock-in. Let’s assume that you buy multiple devices from Samsung, like the Galaxy S23 Ultra smartphone, Galaxy Buds2 Pro earbuds, Galaxy Watch5 smartwatch, and a Galaxy Tab S8 series tablet. With this vast range of devices, it is less likely to switch devices to those from another company. Therefore, by creating ecosystem companies make their customers more loyal to their brand.
3. To Generate More Revenue
Again, through cross-selling, Android companies can generate more money by boosting customers in order to buy related or complementary items.
Apart from this, a company has the advantage to increase its revenue in order to sell more products and services to its existing customers without spending extra cost.
4. For Competitive Advantage
Having its own ecosystem, a company can offer a more smooth user experience that helps to uplift as compared to the competitor.
Building Ecosystems Will Help Make the Android Experience Better
Android’s open-source attribute is amazing, but it comes with fragmentation. It results in a distinct experience based on which brand you buy. Therefore, the flexible way for companies to achieve a seamless experience like Apple is by developing their own ecosystem.